What is Black Friday? Why do I care?
Black Friday is the Friday after Thanksgiving in the United States, where it is the beginning of the traditional Christmas shopping season. Since Thanksgiving falls on the fourth Thursday in November in the United States, Black Friday may be as early as the 23rd and as late as the 29th of November.
Black Friday is not an official holiday, but many employees take the day off, which increases the number of potential shoppers. Retailers often decorate for the Christmas season weeks beforehand. Many retailers open very early (typically 5 am or even earlier) and offer doorbuster deals and loss leaders to draw people to their stores. Although Black Friday, as the first shopping day after Thanksgiving, has served as the unofficial beginning of the Christmas season at least since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the term “Black Friday” has been traced back only to the 1960s.
The term “Black Friday” originated in Philadelphia in reference to the heavy traffic on that day. More recently, merchants and the media have used it instead to refer to the beginning of the period in which retailers are in the black (i.e., turning a profit).
The news media frequently refer to Black Friday as the busiest retail shopping day of the year, but this is not always accurate. While it has been one of the busiest days in terms of customer traffic, in terms of actual sales volume, from 1993 through 2001 Black Friday was usually the fifth to tenth busiest day. In 2002 and 2004, however, Black Friday ranked second place, and in 2003 and 2005, Black Friday actually did reach first place. The busiest retail shopping day of the year in the United States (in terms of both sales and customer traffic) usually has been the Saturday before Christmas.
In many cities it is not uncommon to see shoppers lined up hours before stores with big sales open. Once inside, the stores shoppers often rush and grab, as many stores have only a few of the big draw items. Electronics and popular toys are often the most sought-after items and may be sharply discounted. Because of the shoulder-to-shoulder crowds, many choose to stay home and avoid the hectic shopping experience. The local media often will cover the event, mentioning how early the shoppers began lining up at various stores and providing video of the shoppers standing in line and later leaving with their purchased items. Traditionally Black Friday sales were intended for those shopping for Christmas gifts. For some particularly popular items, some people shop at these sales in order to get deep discounts on items they can then resell, typically online.
Where do these Fry’s ads come from? Are they real?
The ads we receive come from site submitters. The appear to be PDF documents either used internally or sent to the newspapers. Where they get them from is our best guess, but they have proven to be correct the last 4 years they’ve been posted.
Why do they come out so late? I got a leaked Best Buy ad 2 weeks ago!
Fry’s is not a “national retailer” are are still considered fairly regional. All of Fry’s ads are usually printed on the back pages of the local newspapers. They do not print circular flyers to be distributed to all the stores days in advance or have to have ads shipped anywhere, so the common points of leaks are not there. It’s also been rumored that Fry’s does not finalize their ads until the competition ads have been leaked, as to ensure they have the cheapest price.
Cool! I’ll just print these out and buy the sale item today and get a pricematch on Friday!
Good luck with that. No retailers I know of will pricematch a Black Friday sale item. You’ll have to sleep out in the cold with the rest of us!
Aren’t these ads illegal?
We consider any advertisements, especially ones posted in newspapers, to be public domain, similar to if you were to go to the newspapers’ site and download the PDF version od the ad. Besides, it’s great promotion for the company and gives their loyal shoppers time to prepare for the day’s activities.