EDIT: Deal is no longer live.

In a surprising move, Amazon has declared war on Target over the Sony Playstation 4 Pro and dropped the price to an astonishing $359.99.

Dropping the price of a console this soon after release, only a few weeks, is unheard of. Target started this war with a 10% off coupon on all electronic products using promo code TECH at checkout. Not to be outdone, Amazon fired back and matched the price with an instant price cut and free 2-day shipping if you are an Amazon prime member.

It’s unlikely that we will see any further cuts on this brand new console so jump on this now and beat the crowds.

Key features:

• Spectacular graphics – Explore vivid game worlds with rich visuals heightened by PS4 Pro.
• Enhanced gameplay – Support for faster frame rates delivers super-sharp action for select PS4 games.
• One unified gaming community – Compatible with every PS4 game. Play online with other PS4 players with PlayStation Plus.
• Extraordinary entertainment – With up to 4K streaming and 4K auto-upscaling for video content.